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To create a stronger brand identity SIDERISE is unifying its brand, meaning that the company’s historic product names - Lamatherm, Lamaphon and Lamapro will gradually be phased out.
To better reflect the company’s global growth and create a stronger brand identity SIDERISE is unifying it’s brand, meaning that the company’s historic product names such as Lamatherm, Lamaphon and Lamapro will gradually be phased out.
Traditionally Lamatherm represented fire insulation, Lamaphon, acoustic insulation for construction and Lamapro, noise control and thermal insulation for industrial and transportation sectors. These brands have become extremely well-known within the insulation industry. However, given SIDERISE’s continued growth overseas the need to unify the brand under one name became apparent, providing the company with a much stronger brand that stakeholders would immediately recognise.
What does this mean for you? Over the course of 2014 SIDERISE will rebrand technical documents such as data sheets and safety data sheets to reflect the change. All future documents will be branded with the name ‘SIDERISE’ instead of one of the historic brand names. Availability of new documents will be published through news on this website.
What does this mean for products? Products and solutions that were formally prefixed with either Lamatherm, Lamaphon or Lamapro will now be prefixed with the word SIDERISE. A list of product historic names along with their new names can be found here: SIDERISE new product names
In 2005 Lamatherm Products Ltd. and Siderise (Western) Ltd. merged to form Siderise Insulation Ltd. all companies being members of Siderise (Holdings) Ltd. At the point of the merger Siderise Insulation Ltd. gained the rights to sole use of all design and intellectual rights related to Lamatherm products developed and tested prior to 1st January 2005, which the company continued to use to date.
Please contact us if you have any queries regarding the SIDERISE brand or associated products.
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